1908 lisboa hotel
At 1908 Lisboa Hotel the challenge was developing the branding for a 4 star hotel based at an iconic art nouveau. The solution needed to be fun and contemporary and yet discreet and sophisticated. We redesigned an existing logo based on architectural tracings of the building's dome and combined it with a strong black & white contrast throughout. The unfinished brush stroke gives for a rough tone around the edges, to reflect hotel's ever evolving street art gallery.
Atelier Maldonado was responsible for all the hotel branding, art direction for the website, advertising, social media management and copy. We redesigning the existing logotype and from there developed all the hotel concept and branding identity plus all the collateral to branding, from stationery to more than 30 individual pieces like menus, notepads, cards, door hangers, in-room cards, order forms, drink coasters or postcards.